This Privacy Policy explains how 777ez collects, processes, stores, and safeguards the personal information of users who register and use the 777ez platform. We are committed to handling your data responsibly, transparently, and in accordance with applicable international data protection standards. Please read this document carefully — it forms part of your agreement with 777ez.
These six cards summarise the most important aspects of how 777ez handles your personal data. They are a plain-language overview — the full legal policy is published below.
777ez collects only the personal information necessary to operate your account, verify your identity, process payments, and comply with our international gaming license obligations. We do not gather data beyond what is required for these purposes.
All data transmitted between your device and the 777ez platform is protected by 256-bit SSL encryption — the same standard used by international financial institutions. Your login credentials, payment information, and personal details are never transmitted in plaintext.
777ez does not sell, rent, or trade your personal information to third-party marketing companies. Your data may be shared with essential operational partners — payment processors, KYC providers, and our gaming license regulator — but only to the extent strictly necessary.
777ez users have the right to access, correct, and in certain circumstances request deletion of their personal data. You may also object to specific data processing activities, request data portability, or withdraw consent where consent is the legal basis for processing.
777ez uses cookies and similar tracking technologies to maintain session security, analyse platform performance, and remember your preferences. We explain exactly which cookies we use and why — and how you can manage your cookie preferences from your browser settings.
If we make material changes to this Privacy Policy, 777ez will notify you through the platform's notification system or by direct communication to your registered account. Continued use of the 777ez platform after such notification constitutes acceptance of the updated policy.
This Privacy Policy ("Policy") is published by 777ez ("777ez", "we", "us", "our") and applies to all individuals who access, register on, or use the 777ez online gaming and sports betting platform accessible at 777ez.biz, including all associated subdomains, mobile web experiences, and progressive web applications (collectively, the "Platform").
This Policy describes, in plain language, the types of personal information 777ez collects from users and visitors, the purposes for which that information is used, the conditions under which it may be shared with third parties, the security measures employed to protect it, and the rights available to individuals with respect to their own personal data.
By registering a 777ez account or continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please do not use the 777ez Platform.
This Policy should be read alongside the 777ez Terms & Conditions, which govern your overall use of the Platform, and the Responsible Gaming Policy. Where this Policy conflicts with the Terms & Conditions on any matter relating to data privacy, this Policy prevails.
For the purposes of this Privacy Policy, 777ez — the operator of the Platform and holder of the relevant international gaming license — acts as the data controller in respect of all personal information collected through the Platform.
As data controller, 777ez determines the purposes and means by which your personal data is processed. We are responsible for ensuring that data processing activities carried out under our direction comply with applicable data protection obligations arising from our international gaming license and the privacy commitments set out in this Policy.
All inquiries, requests, and complaints relating to data privacy should be addressed to 777ez through the contact channels specified in Section 16 of this Policy.
When you register a 777ez account or use Platform features, you provide us with personal information including:
When you access or use the 777ez Platform, we automatically collect certain technical information including:
777ez may receive personal information about you from third-party sources, including:
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Full name, CNIC, date of birth | You / KYC provider |
| Contact Data | Mobile number, email address | You |
| Financial Data | JazzCash/EasyPaisa number, bank account, wallet address | You / Payment processor |
| Transaction Data | Deposit amounts, withdrawal history, game activity | Platform (automatic) |
| Technical Data | IP address, device type, browser, network operator | Platform (automatic) |
| Usage Data | Session duration, games played, pages visited | Platform (automatic) |
| Communication Data | Support chat logs, email correspondence | You |
| Responsible Gaming Data | Deposit limits, self-exclusion status | You |
777ez uses the personal information it collects for the following specific purposes:
777ez processes your personal data on the following legal bases, depending on the purpose for which the data is used:
Where 777ez relies on legitimate interests as the legal basis for processing, we conduct a balancing test to ensure that our interests do not outweigh your right to privacy. You may request further information about any specific balancing test by contacting 777ez support.
777ez does not sell, rent, or commercially trade your personal data to third parties. We share your information only in the following defined circumstances:
We share your personal data with carefully selected third-party service providers who support the operation of the 777ez Platform, including:
All third-party service providers who process data on behalf of 777ez are contractually bound to process your data only as instructed by 777ez and to implement appropriate security measures.
777ez may disclose your personal information to gaming regulators, law enforcement agencies, financial intelligence units, or courts of competent jurisdiction where required by our international gaming license, applicable law, or a valid legal order. We will notify you of such disclosures where permitted to do so by law.
In the event of a merger, acquisition, or sale of all or substantially all of 777ez's business assets, your personal information may be transferred as part of that transaction. We will provide reasonable advance notice of any such transfer and your data protection rights will continue to be respected by the acquiring entity.
777ez operates an internationally licensed gaming platform, which means your personal data may be processed in countries other than Pakistan — specifically in the jurisdiction(s) where our gaming license authority is located and where our cloud infrastructure operates.
Where personal data is transferred outside Pakistan to countries that may not have data protection laws equivalent to those of your home jurisdiction, 777ez implements appropriate safeguards to protect your data, including contractual data protection clauses with relevant service providers and the application of our own internal data security standards.
By using the 777ez Platform and accepting this Privacy Policy, you consent to the international transfer of your personal data as described in this section, subject to the safeguards we have in place.
777ez retains your personal information for as long as is necessary to fulfil the purposes described in this Policy, comply with our international gaming license requirements, and meet applicable legal obligations. Specific retention periods include:
After applicable retention periods expire, personal data is securely deleted or anonymised using industry-standard deletion processes.
777ez uses the following categories of cookies and similar tracking technologies on the Platform:
You can manage cookie preferences through your browser settings. Most browsers allow you to view, block, or delete cookies. Note that blocking strictly necessary cookies will prevent the 777ez Platform from functioning correctly — you will not be able to log in or access any gaming features without session cookies enabled. For detailed instructions on managing cookies, please refer to your browser's help documentation.
777ez implements a multi-layered approach to the security of your personal and financial information:
Despite these measures, no internet transmission is guaranteed to be 100% secure. If you believe your 777ez account has been compromised, contact our 24/7 live chat support immediately and change your password without delay.
As a 777ez user, you have the following rights with respect to your personal data. These rights may be subject to limitations where they conflict with our legal obligations under our gaming license or applicable law.
You have the right to request a copy of the personal data 777ez holds about you. We will respond to access requests within 30 days. We may request verification of your identity before fulfilling an access request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. Account holders can update certain information directly through Account Settings; other changes require submission to support with supporting documentation.
In certain circumstances, you have the right to request deletion of your personal data. This right is not absolute — data subject to mandatory gaming license retention requirements cannot be deleted before the applicable retention period expires. We will inform you of any such limitations when processing your request.
You have the right to object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will cease sending marketing communications promptly. Objecting to processing based on legitimate interests for fraud prevention or AML may not be effective where our licensing obligations require such processing.
Where processing is based on your consent or contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request that it be transmitted to another controller where technically feasible.
You may request that 777ez restrict the processing of your personal data in certain defined circumstances — for example, while a dispute about the accuracy of your data is being resolved. During a restriction period, 777ez may store the data but will not actively process it except for limited purposes.
To exercise any of these rights, please contact 777ez support via live chat or by email at the address in Section 16. We will respond to valid requests within thirty (30) days of receipt.
The 777ez Platform is strictly intended for users aged 21 years and above. 777ez does not knowingly collect personal information from individuals under the age of 21, and it is a condition of registration that you confirm your age meets this requirement.
If 777ez discovers or is notified that a user is under the age of 21, their account will be immediately suspended, their personal data flagged for removal, and any funds in the account held pending investigation. If you believe a minor has accessed or registered a 777ez account, please contact our support team immediately so we can take prompt action.
777ez actively works to prevent underage access through mandatory age declaration at registration, KYC age verification for withdrawal-eligible accounts, and responsible gaming interventions.
With your consent, 777ez may send you promotional communications about bonuses, new games, PSL betting markets, seasonal promotions, and other platform news. Marketing communications are sent via SMS to your registered Pakistani mobile number and, where provided, via email.
You may withdraw your consent to receive marketing communications at any time by:
Withdrawal of marketing consent does not affect the lawfulness of marketing communications sent before you withdrew consent, and does not affect the receipt of essential transactional communications — such as deposit confirmations, withdrawal notifications, and account security alerts — which are always sent regardless of marketing preferences.
The 777ez Platform may contain references to or integrations with third-party services — including payment platforms such as JazzCash and EasyPaisa, and game studios whose games are embedded within the Platform. When you interact directly with third-party services, their own privacy policies and data practices apply and are outside 777ez's control.
777ez is not responsible for the privacy practices of third-party services. We recommend reviewing the privacy policies of any third-party service with which you interact, particularly your chosen payment method provider, to understand how your data is handled at their end of the transaction.
777ez reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, platform features, regulatory requirements, or applicable law. Where changes are material — meaning they significantly affect your privacy rights or how we use your data — we will provide reasonable advance notice through the Platform's notification system or by direct communication to your registered account.
Non-material changes, such as corrections of typographical errors or clarifications that do not alter the substance of the Policy, may be made without prior notice. The "Last Updated" date at the top of this page will always reflect when the Policy was most recently revised.
We encourage you to review this Privacy Policy periodically. Continued use of the 777ez Platform following the effective date of any updated Policy constitutes your acceptance of the changes.
If you have any questions about this Privacy Policy, wish to exercise a data subject right, or have a complaint about how 777ez has handled your personal information, please contact us through the following channels:
777ez takes all privacy complaints seriously. If you submit a formal privacy complaint, we will acknowledge receipt within five (5) business days and provide a substantive response within thirty (30) days. If you are unsatisfied with our response, you have the right to escalate your complaint to the relevant gaming regulatory authority under whose license 777ez operates.
This Privacy Policy was last reviewed and updated on 1 January 2026. The current version supersedes all previous versions of the 777ez Privacy Policy.
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